Switzerland: Summer 2026
*
Switzerland: Summer 2026 *
PRL: 530 Managing Global Brands of Sport with Bradford Horn at the SI Newhouse School of Public Communications. The class is a two week global experience and elective course designed around international marketing and sports, hosted in Lausanne, the Olympic Capital of the world.
Over the course of this experience, speakers from the International Olympic Committee, FISU, International Testing Agency, World Economic Forum, NHL Europe, FIBA, WBSC, and many more demonstrated their expertise in the world of global sport.
The final project consisted of a campaign designed to help an international federation become more relvant for the Summer 2028 Olympics hosted in Los Angeles, CA.
Included Work
The Final Video
A retrospective video project regarding my time spent in Lausanne, Switzerland.
Edited in CapCut. Images used are stock or my own.
Halfway Home
Two Years Out: LA28
Group project assigned to create a campaign for WBSC’s “Two Years Out from LA” case. Work presented consisted of an official document with research and full outline of campaign. The final presentation was presented to peers at Burson, Switzerland.
World Baseball Softball Confederation Case Study
Initial research case study that provided the foundation for the Halfway Home campaign.